MCDONALD’S x ACHOO
HOW CAN WE STAND OUT IN ONE OF THE BIGGEST PROMO DAY IN INDONESIA?
During the 11.11 event, McDonald’s and ShopeePay was working together to create hype and drive audience to go to McDonald’s and use ShopeePay as their payment system.
STEP 1:
We start by creating the main visual for our campaign.
STEP 2:
We work together with Achoo, a famous Comedian & Influencer in Indonesia and hire him to be the Big Deals Manager for the campaign duration.
STEP 3:
We utilize his comedic style and create content to create the hype of the campaign,
Before & during the 11.11 campaign.
STEP 4:
We also need to create series of contents to engage with the audience.
